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Renault Korea NFT Campaign

RENAULT KOREA, DIGITAL COLLECTIBLE

We developed the first gamified digital collectibles campaign for Renault Korea. Holders had the chance to build their own NFT cars from randomized parts (some rarer than others) via mystery box drops, and unlocked benefits based on the tier of their NFT.

A New Kind of Ownership Experience

We launched Renault Korea’s first gamified NFT campaign, where users built custom digital cars from mystery boxes, unlocking rare rewards and real-world perks that bridged virtual play with brand engagement.

https://r2-platform-front.altava.io/group/case-studies/renault-korea-nft-campaign/gallery-0-0-mobile-poster.webp

Repeat users and super fans earned tangible rewards—like event invites, early promotions, and free services—enhancing Renault’s brand experience and community both online and offline.

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Renault Korea NFT Campaign

We launched Renault Korea’s first gamified NFT campaign, where users built custom digital cars from mystery boxes, unlocking rare rewards and real-world perks that bridged virtual play with brand engagement.

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