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Hyundai Roblox

https://r2-platform-front.altava.io/group/case-studies/hyundai-roblox/main-banner-mobile-poster.webp

RICHARD CHAE, COUNTRY DIRECTOR, ROBLOX KOREA

"This pop-up represents more than just a physical event—it's a statement of Roblox's emergence as a central cultural platform that bridges generations."

Ready,Set, Roblox

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https://r2-platform-front.altava.io/group/case-studies/hyundai-roblox/title-contents-poster.webp
Connecting virtual with physical, ALTAVA partnered with social-gaming giant Roblox to launch their first-ever, real-world experience at the prestigious Hyundai Department Store in Seoul.

ALTAVA Brings Roblox to Life

Philosophy ALTAVA partnered with social-gaming leader Roblox to bring the digital fashion experience into the real world—launching their first-ever offline activation at the prestigious Hyundai Department Store in Seoul. The event drew over 170,000 visitors, offering interactive gaming demos, custom avatar photo zones, limited-edition merchandise, and a live Roblox tournament where players could unlock exclusive in-game and physical rewards.

As a result, the month-long pop-up generated over 13 million social impressions, showcasing its wide reach and strong engagement across platforms.

13,000,000

Limited Drop. Unlimited Style

It also resulted in approximately $1.3 million in revenue, demonstrating the tangible business impact of the experience. The strong financial performance, combined with the broad and diverse audience engagement, helped solidify the message that 'Roblox is for everyone'.

BESPOKE MERCH ITEMS FOR DANDY'S WORLD, RIVALS & ROBLOX

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Altava Group | Case Studies : Hyundai Roblox