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Fendi 25th Anniversary

FENDI 25TH ANNIVERSARY

To celebrate the 25th anniversary of the luxury fashion brand's iconic Baguette bag, we created a gamified "miniverse" on Fendi.com Clarins Precious Campaign Our future-thinking campaign — with digital artists Ines Alpha & Ada Sokoł — for Clarins' a

Vogue Business, 2022

"The Fendi Baguette's digital debut taps into an emerging trend of brands using metaverse tech to educate consumers on their history and to recreate pieces from the past."

https://r2-platform-front.altava.io/group/case-studies/fendi-25th-anniversary/gallery-0-2-mobile-poster.webp

GAMIFIED FENDI BAGUETTE EXPERIENCE

To mark the Baguette bag’s 25th anniversary, we launched a gamified “miniverse” where users collected 25 digital bags and discovered their stories.

Progress unlocked AR filters and access to exclusive Baguette pop-up experiences.

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Clarins Precious Campaign

"The Fendi Baguette's digital debut taps into an emerging trend of brands using metaverse tech to educate consumers on their history and to recreate pieces from the past."

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