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Clarins Precious Campaign

AUGMENTED REALITY FILTER BY INES ALPHA

Our future-thinking campaign — with digital artists Ines Alpha & Ada Sokoł — for Clarins' anti-aging skincare collection lets fans unlock the brand's first digital collectibles.

Katalin Berenyi, Global General Manager, Clarins

"At Clarins, we love to explore our love of nature, and our passionate pursuit of sustainability. We see an infinite potential of possibilities in the evolving Web3 world to create meaningful connections with our consumers."

https://r2-platform-front.altava.io/group/case-studies/clarins-precious-campaign/gallery-0-1-mobile-poster.webp

CLARINS PRECIOUS WEB3 CAMPAIGN

Clarins’ time-reversal-themed digital collectibles featured AR filters that “bloomed” for one hour daily.

The campaign blended innovation and emotion to engage a next-gen beauty audience.

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Altava Group | Case Studies : Clarins Precious Campaign

Clarins Precious Campaign

"At Clarins, we love to explore our love of nature, and our passionate pursuit of sustainability. We see an infinite potential of possibilities in the evolving Web3 world to create meaningful connections with our consumers."

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