Your personality meets artistic vision: AI digital collectibles from Renault Korea
Written by Wynne Renz
What if you could have a hand in the mystery of NFT mystery boxes?
Renault Korea is all about bringing people and technology together in ways that feel human. As partners, we connected Renault Korea with leaders in Web3, digital art, and AI to help them fully realize this concept. XPERIENCE MOR3 is ALTAVA’s second collaboration with the car brand (plus Renault Korea’s third Web3 campaign), and our partnership with them continues to express their forward-thinking vision.
We’ll walk you through how this one-of-a-kind digital experience works, starting with your role.
Play a game to show what drives you
Renault Korea focuses on the human behind the wheel. To reflect this, we designed a web-based mini-game that reveals the inner workings of who you are and what motivates you. You’ll get a prompt to pick a personal preference from two concepts; for example, whether you prefer “Electric” versus “Analog” or “Sporty” versus “Elegant.” We encourage you to follow your instincts to get the most authentic results.
French visual artist and art director Guillaume Sauzey (Soze) is the mind behind the game’s variables. Once you’ve made your selections, he’ll illustrate and amplify your choices in reward-filled artwork. This artwork will then drive the composition of your digital collectible (with the help of generative AI, which we go into further below).
'We developed a platform to represent each participant’s emotions and desires. For me, Renault is a car that adapts to you, which we demonstrated through this experience and the NFT collection.' — Digital artist Guillaume Sauzey
See how an artist expresses your personality
Your preferences from the game could undoubtedly create a distinctive digital collectible on their own — but we wanted to take it even further. By partnering with Soze and creative studio Braw Haus, we pushed the bounds of personal and artistic expression in Web3.
Renault Korea handpicked Soze for this campaign because he understands the human-technology connection and has a background in fashion and luxury. Soze’s colorful work blends art, innovation, and culture in ways that invite everyone to engage.
XPERIENCE MOR3 is Soze’s first collaboration with an automobile manufacturer, so seeing how he brings his point of view to the project is exciting. “Beyond a simple campaign, the idea was to offer a unique experience to Renault's audience,” says Soze.
With this collaboration, you can see your personality come to life through Soze’s eyes. And because of the unique process, you’ll walk away with an inspired NFT that feels like you.
'By marrying an artist’s intuition with AI’s ability to learn from the artist’s work, we can unlock new dimensions of creativity.' — Atlas CEO Ben James
Own a personalized digital collectible assembled by generative AI
Enter AI. Taking Soze’s expression of your preferences, Atlas will use AI to generate your final digital collectible. Atlas is a 3D generative AI company that makes AI creation a part of gameplay; their platform produces a range of highly detailed 3D models from reference images and text and enables anyone to build virtual worlds with no expertise required.
For XPERIENCE MOR3, Atlas will manifest 3D worlds from 2D images, augmenting Soze’s intentions to create something never before seen. “AI elevates creativity, collaborating seamlessly with artists like Soze to infuse unexpected ideas into their art and create more opportunities to express their artistic vision,” says Atlas CEO Ben James.
Once your digital collectible is complete, you’ll get a mystery box in your crypto wallet. Out of the 3,333 digital collectibles we generate, some will be rarer and more coveted than others — given the unique combination of characteristics from your gameplay and Soze’s artwork. Says James: “It’s always an exciting surprise to experience the endless interpretations of an artist’s work when AI informs it.”
In addition, Renault Korea will bring the experience further to the physical realm with a custom-wrapped car showcasing Soze’s imagination.
"By AI-generating unique NFTs for each holder's personality, we create a more humane connection with Web3 technology.” — ALTAVA CEO Andy Ku
Be a Renault Korea XPERIENCE MOR3 NFT collector
With your XPERIENCE MOR3 digital collectible in hand, you’ll be part of an exclusive community, and have insider access to Renault Korea product launches and future activations.
Receiving one of the 3,333 digital collectibles available gives you the chance to win prizes and opportunities:
- One participant will win the Grand Prize of 1 million KRW worth of Klaytn and a unique NFT
- Two participants will each win 500,000 KRW worth of Klaytn and super rare NFTs
- 30 participants will be awarded 50,000 KRW worth of Klaytn and rare NFTs
- 3 participants, selected at random, will have the opportunity to take the exclusive Guillaume Sauzey-designed XM3 E-Tech Hybrid model for a ride
- 3000 individuals will receive 'classic' NFTs
Renault Korea offers perks to its existing community, too. If you’re already a Renault Korea NFT holder, you get two mystery boxes (instead of the one for new players) and, thus, a higher chance of getting a digital collectible.
The Renault Korea XPERIENCE MOR3 experience puts you in the driver’s seat, letting you guide the expression of your digital collectible — making it an extension of you. From the artist-inspired game variables you choose to how those variables come to life via AI, your personality informs the creative process at every turn.
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